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Browse our fam collections
Lake Apparel

We all pitched in to bring to you some of our favorite lake wear with comfort being key.

Welcome to finding your new favorite things to wear at the lake.

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Cozy Crew 2.0
$ 38.00 USD
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Wino Beanie
$ 32.00 USD
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Wear Norris Beanie
$ 32.00 USD
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Doggo Bandana
$ 18.00 USD
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Cozy Crew
$ 32.00 USD
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Lake Life Tank
$ 27.00 USD
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Washed Tee
$ 37.00 USD
"I love how everything is quality made AND fun to wear!"
Family first

Family comes first and it is no different when it comes to creating this lake apparel line. It is from our fam but for yours.

for all

We promise our apparel will be as unique as each of our personalities. This means we will have something for everyone. Even the dog.

fun always

We're here for a good time not a long time. With this we promise to bring to you quality apparel but also hopefully give you a laugh or two along the way.

Explore our apparel

We appreciate your feedback!

Do you want something designed you don't see here? Let us know!
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to stay in the lake state of mind all year round!
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Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

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COPYRIGHT 2024 WEAR NORRIS I CREATED BY MOXIE MADE