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Lake apparel
for the whole dam fam

Just a family running a business on Norris Lake, TN.

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the things we wear
Welcome to your
new favorite thing to wear
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Cozy Crew 2.0
$ 38.00 USD

Our apparel goes LIVE this Summer! Make sure to sign up below to receive a special offer once we launch.

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Photos of the entire Kruth family in portrait form
from our dam fam to yours
Our Story

Lake life runs deep in our fam starting from the valleys of Minnesota to the mountains of Tennessee - so we know lake apparel for all seasons. We're a project-type family of five who appreciates a cold beer after a days work. Welcome to our family's latest project: Wear Norris.

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Women

Apparel for boat riding, raft floating, and drink sippin.

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The best kind of fashion comes with joy
Visit Us Anytime

Combining classic collections along with limited editions and hand printed signature designs. All of our items are super comfy and cool at the same time.

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Men

Apparel for slow pourin, outdoor grilling, and dock sitting.

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K& the Dog

Apparel for adventure seeking, water sporting, and
puddle splashing.

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Our Qualities
Family first

Family comes first and it is no different when it comes to creating this lake apparel line. It is from our fam but for yours.

for all

We promise our apparel will be as unique as each of our personalities. This means we will have something for everyone. Even the dog.

fun always

We're here for a good time not a long time. With this we promise to bring to you quality apparel but also hopefully give you a laugh or two along the way.

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to stay in the lake state of mind all year round!
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Born in the Outer Sunset, San Franpsycho originally began as a surfing film documenting the local Ocean Beach surf scene in 2001. After the film, fans identified with the name and demanded we make clothing. So we learned the art of screen-printing, creating various garments in a dark basement by night, and selling out of of an orange and black zebra-striped van named Big Chaos by day.

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COPYRIGHT 2024 WEAR NORRIS I CREATED BY MOXIE MADE